About

I am a writer, editor and media relations manager.

Science writer Mary Guiden and Vic Lombardi, Denver-based sportcaster
Mary and legendary Altitude TV Reporter and Host Vic Lombardi at the 2019 Public Relations Society of America Colorado Gold Pick Awards. Photo: Kristen Browning-Blas

In my most recent role at a PR agency, I developed media strategies for clients with an eye toward reaching key audiences and news outlets, and pitch news outlets on healthcare and health tech stories. One successful pitch on sleep apnea treatments resulted in nearly 20 news hits for a client. I also developed original content, conducting interviews with subject matter experts for use in pitching and for websites, collateral and on social media channels.

Previously, I worked as a science writer and media relations manager in higher education, where I wrote about and uncovered research stories. I identified the best channels to share these stories with the public and other audiences, including potential donors. I worked closely with social media managers, photographers and videographers, and created concepts for videos and other visuals to showcase content. 

I am a former journalist and previously covered healthcare, health policy, medicine, science and music.

I wrote investigative articles and, as a freelancer, wrote reviews of concerts and previews and profiles of the artists. Over the course of many years and in several cities, I interviewed or reviewed Rufus Wainwright, Coldplay, Taylor Swift, Badly Drawn Boy, Melissa Ferrick, The Killers, The Shins, Death Cab for Cutie, Jenny Lewis, Jason Mraz, Michael Buble, My Morning Jacket and Elvis Perkins, among others.

My work has appeared in The Seattle Times, The Nation, Stateline.org, Puget Sound Business Journal, Washington Law & Politics, Seattle Star, Washington (DC) City Paper, Denver’s Westword and Baltimore City Paper.

2 Comments

  1. Hi Mary,

    Thanks so much for the comment you posted in my forums site for the Murphy-Goode Movement!

    Do you mind if I post a link to your blog on my homepage?

    Cheers,
    Alina

    1. hey, Alina. You’re welcome for the comment. I wouldn’t mind at all if you post a link to my blog. I’m new at it and just getting started. Thx for the support and good luck on your trek! What a great idea, truly.

      Mary

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